cta & Chance the Rapper - Campaigns

We are proud to launch the new “Enjoy the Ride” campaign featuring GRAMMY Award-winning Chicago artist Chance the Rapper—the latest collaboration from the historic partnership between one of the nation’s largest public transit agencies and one of Chicago’s greatest musical ambassadors.

“This is a unique partnership between two Chicago icons — CTA and Chance — that allows us to celebrate the special meaning they both have for our great city,” said CTA Acting President Nora Leerhsen. “At CTA, we are thrilled to showcase Chance’s artistry and accomplishments while telling the story of his Chicago roots riding CTA in his early days. This partnership represents true Chicago and CTA pride, and we are excited to share it with our riders and employees.”

“I think this partnership is so important because I grew up taking the Red Line train from 79th,” said Chance. “All of the train lines create a pathway to connection and an opportunity for people to build community, and that’s what STAR LINE is about. It’s about us forming together to fight anything that’s going against us. This is an important time in the city for people to stand up, be brave and protective of each other.”

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Podcast episode: “Just Enjoy the Ride”

CTA Acting President Nora Leerhsen talks with Chance the Rapper about how this new, one-of-a-kind partnership came to be, plus the global hip-hop superstar shares his experiences about growing up in Chicago, including being a CTA rider. The two discuss the intersection of different art mediums and how it has inspired Chance’s work, particularly his latest album, "STAR LINE." Chance breaks down some of the tracks from the album and gives a behind-the-scenes look into his method, partnerships and stories behind the lyrics.

Watch the episode here:

Station announcements

Chance the Rapper supports CTA and is encouraging everyone else to do so, as well. Take a listen to his two messages to our riders, now playing at a station near you!